Product:
⚡ ITS Technologies (Home Energy eCom)
A direct-to-consumer energy brand bringing cost-saving home solutions to everyday UK homeowners. This isn't just another eCom play — it's where technology meets utility, with a mission to help families take control of their rising energy bills.
Goal: Traffic
This initial campaign is designed to drive awareness and build a warm audience. After at least 2–4 weeks, we’ll launch a second campaign in parallel, focused on conversions—using retargeting to reach those who engaged with the first.
Target Audience:
Homeowners, men & women, aged 30–65.
Located in key UK cities.
They’re either unaware of energy-saving solutions or problem aware — frustrated by high bills, but haven’t yet considered a smarter alternative. Our job: spark interest, plant the seed, and prep them for retargeting.
Media Creative: 8 Dynamic Images
Advanced+ (Meta): On
Optimize for Me (AdWiz AI): On
Budget:
$20/day. It’s lean, but that’s the point — to prove that intelligent targeting and AI optimization can outperform brute-force budgets.
Start Day: 20th of July 2025
The campaign launched with a bang. Within 24 hours after ads approval by Meta, only £17.82 was spent—15% below forecast—we saw 349 clicks, outperforming expectations by a staggering 1,561%. Reach soared to 8,653 impressions, over 5X the predicted maximum of 1,772. That kind of reach-to-click ratio is almost unheard of in cold traffic campaigns.
This indicates hyper-relevant targeting, strong creative resonance, and high ad quality, which likely led to lower CPC and better platform placement. This isn’t just AdWiz AI tweaking bids — it’s Nexus AI working as a full-stack engine: building the right message for the right audience, then optimizing it in real time. £593.30 saved on Day 1 alone proves one thing — when your strategy and execution are aligned, even a £20/day budget can punch way above its weight.
Within just 24 hours, the campaign’s cost-per-click (CPC) dropped to an astonishing £0.05 — a 97.22% reduction compared to the industry benchmark of $1.80. This isn’t luck. It’s Nexus AI in action — aligning message, targeting, and creative so precisely that the platforms reward it with ultra-low ad costs.
The campaign's click-through rate (CTR) surged to 4.66%, outperforming the industry benchmark of 1.75% by 166.29%. That means more than double the average engagement. High CTR at this stage is a strong early signal that the campaign is not just being seen — it’s compelling people to act.
(More report to come)
